Meet The Team

Simon Olney- Head Coach

In early 2016 I took the decision to quit my job as a lighting technician after 10 years in the film industry to help people achieve their goals in triathlon. My personal experiences with triathlon took me on an incredible journey, pushing myself far beyond anything I believed I could ever achieve and boosting my quality of life. I decided I wanted to help as many people as possible make positive life choices and share the same same sense of elation from crossing the finish line I achieved myself.

I am experienced in coaching athletes across the line of their first Ironman and have over 20 multisport finishes to my name myself. I believe that while flashy new wetsuits and bikes are great tools, unlocking an athlete’s physiological potential and developing mental toughness is far more important than money spent on gadgets.

I aim to create a truly personal service for athletes, establishing the way they want the relationship to work early on, and using scientific methods to test and develop athletes to make sure they reach peak fitness for race day. I am aware of not only the physical stresses that triathlon places on us, but the emotional costs of training for a big event, I aim to support athletes all the way through their journey and create training plans that compliment their lifestyle.

Alongside my coaching business I work as a swimming teacher and am the head of triathlon at London’s second biggest running club, the Wimbledon Windmilers, handling the day to day running of the club, as well as taking on the role of race director of the club’s Womble Triathlon.


IRONMAN certified Coach
British Triathlon Level 2 coach
ASA Level 2 in teaching aquatics
UKAD Accredited Advisor
British Triathlon Event Organiser

IRONMAN Certified Coach - Simon Olney